Established brands such as Coca-Cola and KFC hardly need to employ vast amounts of time and money in their marketing campaigns, and yet, time and time again, this is exactly what they do, the reason being to maintain their prominence, success and notoriety.
When one’s stature becomes eminent, there may be an inclination to rest on one’s laurels. By the same token, when one attains a prodigious sum of wealth, they may feel assured that such wealth is perpetual or self-replenishing. But one should never patronize consumers by taking them for granted. Sooner or later, they will cotton on to a lax or complacent attitude, and since this may be construed as disrespect, they will inevitably retaliate by taking their patronage elsewhere.
Continuously striving to expand, re-invent and refine one’s products and services is the hallmark of a proprietor who not only respects his clientele, but also cares about the longevity and quality of his company.
As such, irrespective of your eminence or success, never overlook the seemingly minor marketing tools, such as promotional items, word of mouth, and the lesser-used forms of print media, such as newsletters, flyers and pamphlets.
Posts